Multicultural insights, ideas and big news.

Multicultural insights, ideas and big news.



Multicultural consumers are shopping more and comprising more of the auto brand customer base than ever before, with the Hispanic segment taking the lead. Between 2010 and 2016, the number of vehicles sold to Hispanic consumers d...
3 Consumer Trends of Young Hispanic Car Buyers
April 4, 2018

In 2004, Hershey’s branded its product with what it anticipated to be a promising tagline.  The chocolate manufacturer featured Thalia Sodi on its packaging, and displayed the copy “Cajeta Elegancita” adjacent to the celebr...
Top 7 Influencers from Hispanic Subcultures
February 13, 2018

At 24.3 million strong, African-American women are a highly influential consumer segment.  They are growing entrepreneurs, impacting business and marketing in U.S. mainstream.  With higher levels of entrepreneurship and educatio...
3 Trends Cosmetic Brands Should Know To Appeal to African-American Wom
February 5, 2018

While marketers from airline, tourism and hospitality industries construct their Q2 and Q3 strategy, they may also want to start generating a business plan for reaching Hispanic consumers.  Inspecting superficial trends in the tr...
3 Reasons Airline, Tourism and Hospitality Brands Should Market to His
January 19, 2018


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Chinese & Korean-American Auto Path-to-Purchase

Motivate, the leading specialized media partner in the U.S., announced earlier this year its…

The Power of Local Spanish-Language Print

Regardless of acculturation levels, Spanish-language newspaper readership is high among Latinos,…

5 Facts About The Largest Millennial Segment: Latinos

There are more than 21 million Latino millennials in the U.S., who make up 21 percent of the total…

Top Brands Ahead of the Game in Reaching South Asians

With a population size estimated at 3 million, South Asian consumers can’t be disregarded. They’re…

10 Facts About the African American Market

The U.S. black population is currently estimated to be 45.7 million. In 2060 it’s projected to be…

10 Key Facts About Hispanics and U.S.-Born Hispanics

Hispanics are the largest ethnic minority population in the U.S. With a population of nearly 57…

Top 4 Interests of the Latina Millennial Mom

One in four births in the U.S. are to a Hispanic woman. Nearly 20 percent of millennial parents are…

5 Ways Asian Americans Outspend on Fashion and Tech

Vogue introduced Chinese consumers to the tech wearable that seamlessly complements all couture,…


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