LGBTQ insights, ideas and big news.

LGBTQ insights, ideas and big news.



By integrating LGBTQ influencers into your marketing strategy, not only do you expand your brand awareness within the nuances of the LGBTQ community, but you also gain branded material that can be distributed across online and dig...
6 Successful LGBTQ Influencer Partnerships...
March 8, 2018

When Billie Jean King, the heralded 70’s and 80’s tennis icon came out in 1981, she lost millions of dollars in sponsorships overnight. Martina Navratilova, another tennis star, said she was told not to come out or suffer the ...
LGBTQ Gold Medalists at Olympics Shaping Marketing Trends for the Futu
February 23, 2018

According to a Gallup survey, there were nearly half a million same-sex marriages in the U.S. by 2016.  Moreover, recent census reports 115,000 same-sex households have children.  With these changes in the composition of the fam...
Building a Marketing Strategy that Reaches LGBTQ Families
February 20, 2018
lesbian couple and firepit

To develop a marketing strategy that reaches the 9.3 million LGBTQ adults in the U.S., you’ll need a comprehensive understanding for annual LGBTQ awareness days, holidays, observances and events, what we call “shared moments....
7 Opportunities to Reach LGBTQ Consumers in Q3 and Q4
February 6, 2018


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LGBTQ Consumer Trends in Home Improvement

Frequent movers. Avid renovators. Dominating the home improvement industry, the LGBTQ community…

Rainbow crosswalk

11 Successful LGBTQ Marketing Campaigns from 2017

Looking back at 2017’s LGBTQ marketing and advertising campaigns, there were many brand messages…

LGBT wedding

LGBTQ Highlights and Takeaways from the 2017 ANA Multicultural Conference

Transgender issues no longer only resonate with the LGBTQ community, but also with the broader…

ANA Conference

2017 ANA Multicultural Marketing & Diversity Conference Recap With Motivate’s Leadership Team

Motivate’s leadership team, Gregg Witt, executive vice president of youth marketing; Randy Gudiel,…

Ethnic lesbian couple

Multicultural LGBTQ: Caught Between Two Worlds and What It Means For Marketers

“No Blacks.  No Asians.  Just a preference.”  We’ve seen that phrase on the profiles of many LGBTQ…

New York Pride Parade

6 Opportunities To Reach LGBTQ Consumers Before June

Now is the time to be planning for your Q1/Q2 LGBTQ marketing strategy, and one of the most…

lesbian couple

3 Tactics to Help Drive Your Most Successful LGBTQ Social Media Marketing Strategy

From ideation to optimization, a successful LGBTQ campaign will require implementing a meticulous…

Two girls hold a rainbow flag while holding hands.

LGBTQ Marketing: An Unparalleled Opportunity

The LGBTQ consumer is rapidly becoming a market segment that your brand can’t afford to ignore. If…


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